I. Project Area:
979 square meters (437 square meters for the video game area, lottery redemption area, gift area, and parent rest area), ceiling height (3.6m, 9m in some high-ceiling areas)
Download the effect drawings: CJ Elite Honey Rabbit-Chinese Shen Yang Park Indoor Playground Project
II. Equipment Production and Installation Display
Equipment production photos in the CJ Elite factory:
Video of the installation site:
III. Strategic Location & Market Insights
O CJ Elite HoneyRabbit Family Park is strategically located within the Longhu Paradise Walk (Tianjie), the premier family-oriented commercial hub in Shenyang’s Hunnan District. Our team conducted a deep-dive demographic analysis to ensure the design met the high expectations of the surrounding community:
Catchment Area: A core population of 240,000 within 3km, reaching 700,000 within the 5km radiation zone.
Target Demographics: High concentration of “High-Net-Worth” young families and tech professionals from nearby industrial parks (Neusoft, Siasun).
Consumption Power: Per capita disposable income in the district exceeds the city average, with a strong willingness to pay for premium educational and play experiences.
Project Introduction and Design Advantages:
This indoor playground focuses on “professional teachers playing with children, freeing up parents to play easily.” It creates a bright and layered children’s world, using a combination of soft lighting and highly saturated bright colors that are gentle and not glaring. This design caters to the visual preferences of children under 12 years old while creating a lively, healing, and energetic atmosphere, making it the top choice for families in the surrounding area for leisure and children to unleash their natural instincts. The biggest highlight is the 9-meter-high ceiling design, breaking the spatial limitations of traditional indoor playgrounds. The open and transparent view not only enhances the spatial experience during play but also allows for the perfect presentation of various large-scale amusement projects. Combined with soft lighting, this ensures safety while creating a dreamy and immersive atmosphere.
The park features a diverse range of fun attractions, balancing entertainment, educational value, and interactivity to meet the needs of children of different ages.
1. Giant slide and a dry ski slide
Specific highlights include: A popular giant slide and a dry ski slide stand side-by-side, leveraging a 9-meter-high ceiling to create a visually stunning play experience. The giant slide boasts smooth curves, vibrant colors, and an exhilarating ride, making it a must-try attraction. The dry ski slide simulates the feel of a real snowfield, allowing children to experience the thrill of skiing without snow or ice. Its smooth surface ensures maximum safety, allowing children to enjoy the fun of “flying on snow” indoors. Below the slides is a massive ball pit filled with millions of colorful balls, creating a dreamlike ocean where children can roll, play, and chase each other. Soft safety features ensure children’s safety throughout, making it both a playground for releasing energy and a warm space for parent-child interaction.
2. Sandpit area
O sandpit area uses safe and non-toxic nano-sand with fine, soft particles that don’t stick to the skin, is easy to clean, and replicates the texture of a natural beach. Children can build sandcastles and dig for treasures here, fully utilizing their imagination and hands-on abilities, and developing fine motor skills while playing. The adjacent engineering area is equipped with mini excavators, bulldozers, and other simulated engineering equipment, allowing children to become “little engineers,” simulating engineering operations and learning engineering principles through interactive activities, fostering logical thinking and teamwork skills.
3. Idyllic farm area
The idyllic farm area recreates a real farm scene, complete with adorable simulated plants and animals and a mini garden, allowing children to experience the joys of rural life up close, learn about crops and animals, and gain natural knowledge while playing. The dress-up room is filled with various cute costumes and accessories, such as princess dresses, Superman costumes, and police uniforms, fulfilling children’s role-playing dreams and allowing them to develop their expression skills and self-confidence through immersive role-playing.
4. Dynamic play area
The dynamic play area is equally impressive. The basketball shooting machine is designed to fit children’s height, with basketballs of a suitable size, allowing children to easily experience the joy of shooting and improve their hand-eye coordination and reaction time. The “Dynamic Grid” uses colorful lights and dynamic rhythms to guide children to jump and dodge according to light commands, enhancing physical fitness and releasing energy through fun sports. The “High-Altitude Magic Net,” built on a safety net with a 9-meter-high ceiling, allows children to climb, weave, and jump, improving their balance and courage, and experiencing the thrill and fun of high-altitude play.
5. Kitchen-supermarket area
In addition, the park features a kitchen-supermarket area with realistic cooking utensils, ingredients, and supermarket shelves, allowing children to simulate everyday scenarios such as cooking and shopping. Through role-playing, they learn teamwork and develop life skills and social abilities. The various attractions are arranged in a staggered layout, with reasonable separation of active and quiet areas, ensuring both a good play experience and safety and comfort for children, allowing every child who visits to create lasting childhood memories amidst color and joy.
Arcade Area:
An immersive amusement area integrating interactive fun, competitive challenges, and leisure entertainment. With a scientifically planned layout and abundant equipment, it creates an arcade experience space for all ages, adding diverse vitality and fun to the park.
Spatial Planning: Scientific Layout, Smooth Traffic Flow
The arcade area adopts a zoned layout that combines active and quiet zones, resulting in a spacious environment with a clear and rational traffic flow. The area is divided into three core sections: a classic arcade experience area, a competitive amusement area, and a leisure interactive area. Various arcade equipment is arranged according to function and play attributes—racing and shooting games are grouped together to ensure spaciousness; leisure and educational games, as well as family-friendly interactive games, are more dispersed to cater to the needs of different groups. Sufficient passage and gathering space are provided to avoid congestion, allowing every visitor to move easily and choose freely.
Equipment Configuration: Diverse Categories, Suitable for All Ages
1. Classic Arcade Game Experience Zone: Equipped with a variety of popular classic arcade games, including racing machines, shooting games, and music rhythm machines, providing an immersive gaming experience and meeting the trendy entertainment needs of young people, bringing dual stimulation to both fingertips and senses;
2. Competitive Amusement Zone: Featuring a lottery redemption area and multiple sets of competitive arcade games, combined with multiplayer battles, creating a highly competitive interactive scene. Suitable for friends and families to team up and compete, the lottery redemption mechanism also enhances the fun and sense of accomplishment;
3. Leisure and Interactive Zone: Featuring casual and educational arcade games, catering to the needs of young children and families, ensuring that visitors of all ages can find suitable entertainment, achieving “all-age coverage and shared fun.”
Experience Value: Diverse Empowerment, Scene Upgrade
As an important supplement to the Hani Rabbit Family Park, the arcade zone not only enriches the park’s entertainment dimensions but also extends visitor stay time with its highly interactive and immersive experience. Whether families with children participate in video game competitions together, or young groups team up to check out popular attractions, everyone can enjoy a relaxed and enjoyable experience here. This further enhances the park’s overall appeal and user engagement, making it a vibrant and popular core entertainment area within the park.
To create an immersive family entertainment experience for all ages and in all scenarios, we have specially planned dedicated energy replenishment stations and parent rest areas, ensuring that every guest can find comfort and relaxation while playing, and enjoy one-stop satisfactory service.
Perguntas frequentes
Q1: Why is the Hunnan District considered a "Goldmine" for this 979㎡ project?
R: Our site selection was driven by high-density, high-value demographics. The 3km core zone contains roughly 240,000 residents , primarily consisting of high-net-worth families living in premium residential estates. With the Hunnan District’s disposable income exceeding the city average and a high concentration of tech professionals from Neusoft and Siasun , there is a massive, untapped demand for premium “Staycation” destinations.
Q2: How does the 9-meter high-void design improve the ROI of the venue?
R: Standard indoor playgrounds are often limited by low ceilings, but our 9-meter high-void design creates a landmark visual impact that traditional competitors cannot replicate.
Signature Attractions: The height allows for the installation of high-speed escorregadores em espiral and a dry-ski slope that provides a thrilling “snow” experience indoors.
Vertical Play: We utilized the vertical space to install a high-altitude magic net , maximizing the play value per square meter without increasing the floor footprint.
Q3: What is the business logic behind allocating 437㎡ to the arcade and parent zones?
R: This is a strategic move to extend “Dwell Time” and maximize revenue per head.
Multi-Generational Appeal: By dedicating nearly half the space to a scientifically planned arcade , we capture the attention of older children and young adults who typically outgrow standard soft play.
Parental Retention: O parental lounge and energy station ensure that while kids are engaged with professional playmates , parents remain comfortable and willing to stay longer, increasing secondary spending on food and beverages.
Q4: How do you address modern parental concerns regarding hygiene and safety?
R: We integrated high-end, low-maintenance materials that speak to the quality-conscious parent.
Sanitary Play: We replaced traditional sand with non-toxic nano-sand , which is dust-free and easy to clean, addressing the number one hygiene complaint in indoor parks.
Soft-Impact Engineering: The million-ball ocean pit and high-saturation soft padding ensure that even high-energy activities like the 9m slide remain safe for children under 12.
Q5: Is the project accessible enough to maintain high daily traffic?
R: Yes. The park is part of a “Double Business District” (Paradise Walk and Wanda). It is located just 650 meters from the Shenzhong Avenue Metro Station and is surrounded by 43 residential complexes and 36 hotels. This creates a “Triple Traffic Effect” of residential, business, and cultural tourism crowds.
