As shopping malls transition into experiential family hubs, the demand for high-capacity, multi-generational Family Entertainment Centers (FECs) is skyrocketing. CJ Elite is proud to unveil our latest completed turnkey project: The Chongqi Kaiyi Hani Rabbit Family Entertainment Center, located on the 3rd floor of the Kaiyi Century Plaza in the core commercial district of Changshou, Chongqing.
This project perfectly demonstrates how to turn structural spatial challenges—specifically a restricted ceiling height—into a high-revenue, multi-tiered immersive play environment.
Project Blueprint at a Glance
Project Name: Chongqing Kaiyi Hani Rabbit Family Entertainment Center
Location: 3rd Floor, Kaiyi Century Plaza, No. 8 Taoyuan Avenue, Changshou District, Chongqing
Total Footprint: 1,359 Square Meters
Structural Ceiling Height: 3.3 Meters
Core Concept: A comprehensive, all-age indoor family park integrating non-powered play, smart interactive edutainment, role-play environments, trending arcade gaming, and immersive VR simulators.
On-site installation record video:
The Spatial Challenge: Maximizing Value Under a 3.3m Ceiling
For most playground operators, a 3.3-meter ceiling height limits design possibilities. Standard multi-level naughty castles usually require at least 4 to 5 meters of vertical clearance.
To overcome this, CJ Elite’s engineering team applied Scientific Age-Zoning and Horizontal Space Layering. By strategically distributing the structural loads and using low-profile, high-velocity attractions, we created a seamless, uncramped flow that accommodates massive weekend crowds while ensuring absolute safety and clear parental sightlines.
4 Strategic Zones Built for Maximum Throughput
1. Big Kids Activity Zone (Energy Release & Adventure)
Designed specifically for older children to test their physical agility and coordination, this zone serves as the park’s primary anchor attraction.
Slide Combinations: Features a diverse array of specialized slide systems, including a Demon Drop Slide, Turf Slide, Trumpet Slide, and an LED Light-and-Shadow Slide.
Interactive Play: Seamlessly blends physical movement with digital technology via a Net Red Ocean Ball Pit, smart projection ball-striking targets, and Mario-themed interactive devices.
Structural Safety: Includes a multi-tier soft gun matrix and high-elasticity trampolines. The entire space utilizes commercial-grade, full-coverage soft-wrap padding to protect children during high-speed play.
2. Toddler Edutainment Zone (Sensory & Social Growth)
Tailored for early childhood development, this low-impact zone focuses on role-play, tactile exploration, and gentle cognitive stimulation.
Immersive Real-World Simulation: Equipped with an Engineering Exploration Academy, Simulation Kitchen & Supermarket, and a Dream Dress-Up Wardrobe to foster social skills through role-playing.
Sensory Assets: Includes a custom low-dust fun sandpit, a whimsical carousel, and a simulation cow-milking interactive station designed to match the slower pacing of toddlers.
3. All-Age Micro-Amenities (Filling the Movement Flow)
To ensure that “every meter of the park generates value,” light interactive play elements are integrated into the transit pathways.
Step-and-Play Units: Features sensory floor-stepping pads and creative wall puzzles that engage children as they move between major zones, perfecting the operational traffic loop.
4. Trending Arcade & Immersive VR Zone (The High-Margin Revenue Engine)
To break the single-revenue limitation of traditional children’s parks, we integrated a massive youth and adult-friendly arcade zone.
Global IP Gaming: Features top-tier, globally recognized IP cabinets including Pokémon, Ultra Man, Minecraft Dungeons, Marvel Super War, and Douluo Continent.
Amusement & Redemption: Fully stocked with crane machines, token pushers, sports simulators (motorcycles, racing, basketball), and professional VR immersive simulators. This section effectively extends the park’s demographic appeal to teenagers and parents, driving secondary monetization.
The Chongqing Kaiyi Hani Rabbit project represents a departure from traditional, single-demographic indoor parks. By balancing soft play with high-tech arcades, the venue successfully targets the entire family unit.
The 1,359㎡ Shopping Mall Family Entertainment Center Opening Video:
