This two-story site aims to become a benchmark for a local indoor playground. Based on market research and competitor analysis, separate areas were planned, including an arcade, trampoline, zip-lining, digital sports, and go-karting.
Combining the client’s expectations and ideas, the overall design style is fashionable, trendy, simple, and modern. Black, white, and red are used to create a cool and trendy atmosphere.
Upon entering the lobby, high-saturation neon colors are used to create a strong cyberpunk atmosphere. Numerous neon light strips make the space look cool and technological, maintaining visual impact even at night or indoors, enhancing the immersive experience for players.
In terms of spatial layout, the black and white striped floor design extends the visual space, making the venue appear more spacious. Meanwhile, clear zoning allows players to quickly find the areas they want to play, improving convenience and facilitating management.
On the left is the service counter. As a key location within the venue, its streamlined design serves as a guide, with its edges outlined by blue-purple neon lights, echoing the surrounding pink-purple and bright blue neon tones and maintaining a unified style.
To increase revenue for our clients, we connected the service counter to the arcade area. Visually, this continues the overall design style and better connects the different types of arcade equipment, making it easier for players to quickly find their interests and facilitating equipment management, crowd control, and experience enhancement for the operators.
The shoe-changing area, as a “transitional starting point for sports and entertainment,” naturally connects the three sports areas, creating a visually oriented “one-stop sports experience.”
This area, as a whole, includes an adventure area, a high-altitude slide, and a trampoline area. All three areas use bright and vibrant colors, immersing players in a “joyful sports” state from the shoe-changing stage, enhancing the overall “sports + entertainment” experience.
Reaching the third floor from the central area, the owner has also planned a catering section, improving the convenience of the venue and increasing the time players spend there. Longer player stays can also drive other consumption, enhancing the venue’s competitiveness and generating multiple revenue streams.
Five Key Details to Boost Popularity of Soft Play Indoor Playground
Further inside is our digital entertainment area, enriching the venue’s recreational options. We’ve transformed the large area on the far right into a go-kart track, using yellow and black warning colors as the main color scheme, complemented by neon blue lighting. This recreates the “safety warning” feel of a real go-kart track while incorporating a technological and trendy feel through neon elements, strengthening the space’s experiential appeal and memorability, which is beneficial for word-of-mouth marketing and long-term attractiveness.
