Opening a children’s playground with a budget of RMB 80,000: First, make a good plan. When choosing a location, consider a place with a suitable rent near a community or kindergarten. Choose equipment with high cost-effectiveness, such as a small combination slide and an ocean ball pool. The decoration should be simple, safe, and colorful.
01 Small children’s park in the community
(1) Site selection:
Rent a moderately sized site inside or around a large community, such as 80-150 square meters. The community’s population is relatively stable, and it is convenient for residents to bring their children to play, which can ensure a basic source of customers. In terms of rent, there will be differences in different cities and locations, but try to keep it within RMB 30,000-40,000 per year.
(2) Equipment selection:
Purchase some basic children’s amusement facilities, such as a small naughty castle, an ocean ball pool, a slide, etc. This equipment is more popular with young children. Then add some simple electronic game equipment, such as rocking cars and small claw machines, to increase the diversity of entertainment projects. The equipment cost is about RMB 20,000-30,000.
(3) Decoration and layout:
Use a simple, bright, and childlike decoration style, use cartoon stickers, colorful paints, etc., to decorate and create a warm atmosphere. The decoration cost can be controlled at around 5,000-10,000 yuan.
(4) Profit model:
You can launch membership systems such as monthly cards, quarterly cards, and annual cards to attract parents to bring their children to play for a long time. At the same time, cooperate with surrounding kindergartens, training institutions, etc., to carry out joint promotion to attract more children to come.
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02 Themed children’s educational playground
(1) Theme selection:
Determine a unique theme, such as a space theme, forest theme, ocean theme, etc., and arrange the venue and select equipment around the theme. This can increase the characteristics and appeal of the children’s park and differentiate it from other ordinary children’s parks. For example, a space theme can use starry sky pattern decorations, spaceship-shaped amusement facilities, etc.
(2) Equipment configuration:
In addition to conventional amusement facilities, add some educational toys and games, such as building block areas, puzzle areas, and handmade areas, to cultivate children’s hands-on and thinking abilities. The price of such equipment is relatively low, and you can choose suitable products according to your budget, which costs about 20,000 to 30,000 yuan.
(3) Site layout:
Carefully decorate and arrange according to the theme to create an immersive experience environment. When choosing decoration materials, pay attention to environmental protection and safety. The cost is about 10,000 to 15,000 yuan.
(4) Business strategy:
Regularly hold themed activities, such as space knowledge competitions and forest adventure games, to increase children’s participation and fun. At the same time, provide parent-child interactive projects to encourage parents and children to participate together and enhance customer stickiness.
03 EPP Building Block Park
(1) Site requirements:
EPP Building Block Park has relatively flexible site requirements. It can be opened in the atrium of a shopping mall, an idle area of a supermarket, a community activity center, etc. The area does not need to be too large, about 50-100 square meters is enough. The rent depends on the location of the venue, and we try to keep it around 2,000-3,000 yuan per month.
(2) Equipment procurement:
Mainly purchase EPP building blocks, which are safe, non-toxic, lightweight, durable, and brightly colored, making them very suitable for children to play with. You can buy building blocks of different shapes and colors, allowing children to build and create freely. The equipment cost is about 20,000-30,000 yuan.
(3) Safety assurance:
Since children may climb, build, and other behaviors during play, it is necessary to ensure the safety of the venue and set up safety facilities such as guardrails and anti-slip mats. The cost is about 3,000-5,000 yuan.
(4) Business model:
You can introduce a time-based charging model to allow children to play to their heart’s content within the specified time. At the same time, hold activities such as building block competitions to stimulate children’s creativity and competitive spirit, and enhance the park’s popularity and influence.
