Want to earn 100,000 yuan a month opening a children’s playground? How to attract customers? Here are some general methods that physical stores can refer to. I will specifically introduce them using a children’s playground as an example, hoping to be helpful to you.
1 Yuan Trial for Customer Acquisition:
How to do it: Offer children’s playground trial activities for 1 yuan, 9.9 yuan, and 19.9 yuan.
Note: Free trials may not be very effective. You can slightly increase the price to make customers feel they are enjoying a discount.
Combo Card for Customer Acquisition:
How to do it: Introduce combo cards for customer acquisition, also known as main and supplementary cards. Offer parent A a recharge discount when they sign up for a card, and include a certain number of supplementary cards. These supplementary cards can be given to their friends. Whenever these friends make a purchase, parent A can receive certain recharge discounts or other benefits.
Note: Calculate costs reasonably, ensuring both playground profits and the ability to attract other parents.
Referral Program for Existing Members:
How to Participate: Encourage existing members to refer new members. Refer 3 or fewer members to receive a membership recharge voucher worth XX yuan; refer 3-5 members to receive a membership recharge voucher worth XX yuan; refer more than 5 members to receive a membership recharge voucher worth XX yuan.
Note: Maintaining existing members is more time-efficient and less effort-intensive than acquiring new customers. As long as you maintain good customer relationships and ensure consistent service quality, existing members are very willing to refer new customers. Combined with your established referral mechanism, this can easily bring benefits and rewards.
The most comprehensive guide to operating a children’s park!
Lucky Draw/Collect Cards for Gifts:
How to Participate: Hold a lucky draw. Drawing corresponding characters allows you to redeem corresponding prizes. Collect all characters to redeem the grand prize. For example, “XX Children’s Paradise” requires collecting 6 characters to win the grand prize, and collecting 3 characters also allows you to redeem a prize.
Note: The lucky draw must have clear rules. For example, you can get a stamp for each purchase you make at the event, and you can enter a lucky draw once for every two purchases at the park. You can also enter an extra lucky draw once for recharging your membership card.
