The market development trend of indoor playground trampoline park is good, but investment is risky. The lack of popularity after the venue opens is a problem that many trampoline park investors do not want to encounter but is very likely to occur. To operate a trampoline park well, publicity and promotion are indispensable. So how should we operate to quickly attract traffic? Which publicity strategies are more effective? Here are a few ways to market trampoline parks.
1. Experiential marketing
Free trial is the most attractive promotion method for trampoline parks. Free play at the beginning of the opening or on the opening day. This experiential marketing method drives potential customers to the store for experience and promotes order generation during the experience. Trampoline parks can launch some experience coupons through this marketing activity plan, which will be carried out during the publicity and promotion. Experience activities held in certain periods can bring considerable marketing profits.
However, it should be noted that good preferential policies are too strong, which will make consumers feel that this is not a discount but a normal situation. The ticket price of the trampoline park is not cheap among the one-ticket play options. If consumers are accustomed to large discounts, then when the ticket price is normal, everyone will have a feeling of “being ripped off”, and will not be willing to pay the normal ticket price to enter the park to play.
Sharing the experience of consumers after free play is also an important part of the park’s promotion. For example: send pictures and videos of consumers playing to TikTok, etc., accumulate activities through forwarding by friends, and get free play quotas in the store. Create a celebrity check-in place (celebrity photo area) and Douyin trampoline celebrity projects or activities in the venue, use popular content to attract audiences, and encourage customers to come to the store to “place orders” for consumption.
2. Holiday theme activities at an indoor playground trampoline park
During major holidays such as summer vacation, winter vacation, Children’s Day, and National Day, an indoor playground trampoline park can hold a variety of entertainment activities. For example, regular discount activities or lottery activities for specific groups of people are held on holidays or anniversaries to attract popularity, increase consumer participation, enhance consumers’ brand identity and trust, expand the influence of trampoline parks, and help parks quickly occupy the market. Rich forms and content of activities are essential factors in the operation of trampoline parks. Activities are very attractive to consumers, and they also help to enhance the brand value of trampoline parks and give consumers a strong sense of brand identity.
3. Brand joint promotion of trampoline parks – “IP+business” drainage model
Implementing the animation “IP+business” model in the indoor playground trampoline park plays a key role in attracting traffic to the park. Animation IP is an important partner for children in their growth process. The rational use of the exquisite scenes and characters in the animation to formally package and beautify the park is only the first step. The value of the theme lies in satisfying the emotional needs of consumers. Bringing happiness to tourists who come to patronize through the decoration of the theme environment of the park is the soul of the animation IP.
After the trampoline park itself reaches a certain scale, quality, image, and culture, it already has intangible assets. It can also consider brand joint marketing and promotion with related industries to achieve a win-win and multi-win effect. The alliance product itself should have a positive image, and its image can complement the image of the trampoline park. The combination of the two can play a mutually reinforcing role, which is the meaning of the union.
4. Word-of-mouth marketing of an indoor playground trampoline park
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The word-of-mouth of consumers is very important. In word-of-mouth marketing, the service attitude of trampoline parks is very important. Maintaining a good service attitude, consumers are happy and happy, and good word-of-mouth will naturally spread gradually, and the chances of successfully tapping potential consumers will be greater.
In short, if trampoline parks want to increase their popularity, they must promote themselves to the outside world. No matter how good the trampoline park is, if it is not well known to the outside world, it will be difficult to have a greater breakthrough in passenger flow. The above promotion methods can help make reasonable promotion plans based on their actual situation and personnel allocation. After all, the promotion method that suits them is the most effective.
5. Trampoline parks can organize parent-child activities
Trampoline parks are the dream castles of every child’s childhood. At the same time, they are also a long-lost place for parents to relax. Parents also have a childlike side. Park operators can use this as a starting point to organize various trampoline park parent-child activities, so that every parent can participate in sharing happiness with their children and truly get a long-lost release.
For indoor playground trampoline park operators, focusing on emotional marketing and taking the needs of parents and friends into consideration plays a key role in increasing repeat customers and increasing profit margins.
6. Create a hot-selling project in a trampoline park
Investors can conduct a survey on the preferences of potential consumers around the venue. If there is a large base of rock climbing enthusiasts, you can set up various rock climbing walls in the venue; if you are in a gathering place for basketball enthusiasts, you might as well build a crazy shooting machine in the venue, which can also achieve considerable traffic and income.
7. Improve the popularity of trampoline parks and online word-of-mouth reviews
Nowadays, there are more and more shopping social platforms. When we go to a place, we will use many APPs to check how our trampoline park is. They will also consider whether to go based on the actual experience of users, so we can also do some marketing in this area. We can let customers who come to play here give us comments based on their real experience, which can also increase our popularity, and the business will become more and more popular.
